Application Caching for A Better Mobile Experience and SEO

For everyone who’s been shocked by Google’s recent announcement that user experience is a ranking factor in mobile - really? I understand that it can be very hard to keep up with all of the changes that Google rolls out, but in the case of Mobilegeddon, it’s…

Machine Learning, Neuromarketing and the Future of Google Search

Google is on a quest to perfect and grow its Artificial Intelligence applications. From computer programs that can teach itself to play Atari 2600 to driverless cars, the company is focused on creating computer programs that can learn from data and process outputs on its own based on such data.…

Tabbed Content Will Not Count Towards Rankings

Back in November during a Google Webmaster Central Hangouts session, John Mueller revisited the SEO repercussions of content residing in tabs or click-to-expand designs, saying that Google will discount its ranking and indexation value. In short, if the content is hidden on your site using tabs or click-to-expand features, Google…

Going Beyond Authorship: Google + for Increased Shares and Content Discovery

We’ve all come across Knowledge Graph panels in our day-to-day, online searches. By Google’s definition, Knowledge Graph collects information about objects in the real world, and makes connections on relationships between objects based on submitted queries in order to deliver exactly what users want. Knowledge Graph is most…

If You Build it…It’s Just There

Unless you’re a search engine marketer who’s been living under a rock, you are aware of the recent Google algorithm updates such as Panda, which was a penalty update that stops sites with low-quality content from creeping into the top of the SERPs, and Hummingbird, which in essence…